1: know what hashtags are coming up
I do some publicity work for a play (as in kids and games) specialist, and along came national play day and it went and I missed it.
Wouldn’t it have been nice to have known ahead of time that it was coming? Then we could have hammered it.
Oh, and I’m in the UK. So I’m interested in hashtags for things going on here.
So I started collecting them.
Caveat. All I’ve done is, when a hashtag has come up in my trends, I’ve set it as an annual event. So take these dates with a pinch of salt .. consider it a heads-up that the event is coming, but check the dates. I’ll try to tidy it up as we go, but so it’s just a guide.
Also, these aren’t exclusively UK hashtags, I notice I’ve listed #kanelbullensdag (Swedish day celebrating the sweet cinnamon roll). It just means I’m in the UK, my gathering method is basically my trends, and presumably social media is showing me stuff for my location and so I’m missing stuff from elsewhere.
Oh, so there are three sorts of hashtags in here.
- Weekly hashtags that happen all day, eg. #woofwoofwednesday .. I’ve queued these up in the small hours on the diary, starting from midnight. So if they are there, you know they are all-day things and more regular than annual.
- Days, weeks and months .. so #zeroWasteWeek and #merchantNavyDay and #blackHistoryMonth .. these will be queued up in the diary in office hours, and appear only once at the start of the period. Single day events, they are valid all day, they are just listed alongside everything else.
- Hours .. #handmadehour, #veganhour, #weddinghour are shown at the appropriate time, for the time they last. If there’s a 10am one I accept that may get mixed up with the other stuff but it’s the best I’ve got.
OK, you ready? Here’s the UK social media hashtag calendar.
If you discover a wrongful date, drop me an email at firstname.lastname@example.org, title it hashcal, and let me know the wrong. Also, if you want anything else listed, same.
2: work much less hard, but get more results (hurrah!)
That wasn’t loud enough, can I get a hurrah!
So I was doing content marketing work for some opticians and, seriously, who wants to hear from their optician every day?
I’m also a programmer, so I built a tool that went out, collected all the opticians social media, looked at their posts, ranked which ones really actually worked (went viral, got engagement, all that) and make a top ten.
And then we could copy the good stuff.
Not bore our clients.
And frankly, do a lot less.
Facebook loved it, because every time we posted we got engagement.
The only problem is, the software isn’t generic, it needs to be set up for each market.
So there’s a price if you would like me to set it up to work in your market.
I’m thinking my time has to be paid for to set it up, and then there’ll have to be a monthly fee to manage it.
The way I imagine it, it would be exclusive to you.
So .. if you have a bit of budget for social media tools and want to do less work and get lots better results, get in touch (email@example.com).